Blue for Boys

In ancient times, it was believed that evil spirits lingered over nurseries and that certain colours possessed the capability to combat evil.

Blue was considered the most powerful colour, possibly because of its association with the sky and, thus, heavenly spirits. Since boys were then considered the most valuable natural resource to parents, blue clothing was a cheap form of insurance.

 Pink for Girls

Evil spirits apparently couldn’t bother with pestering baby girls. Not only were girls not dressed in blue, but they had no colour to call their own until centuries later.

Our association of pink with girls stems from European legend, which professed that baby girls were born inside of pink roses. European legend also holds that baby boys are born in blue cab­bage patches.


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