Probability of getting a like, comment or share in response to a Facebook post : By city of residence*, October 15th 2014 to February 11th 2015
So, when is the best time to post something on Facebook? – If you’re looking for a response, then don’t go for a lazy Sunday. A study from Klout, a social-media analytics website based in San Francisco, suggests that the working week is a better bet.
Similarly figures from Hootesuite, a leading social media management platform, suggest that weekday posts are best between 12 and 3pm. On weekends, when you have a much smaller window of opportunity when your followers are likely engaged in more personal activities, updates are best posted between 12 and 1pm.
Weekday times to post on Facebook : Between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday
Weekend times to post on Facebook : Between 12 p.m. to 1 p.m.
Location, Location, Location
The answer also varies by location.
- New Yorkers might live in the city that never sleeps, but the data show that they lag behind San Franciscans in their peak reaction times to Facebook posts.
- Londoners tend to engage with Facebook later in the day, as work is winding down
- Tokyo residents are best at separating work and play- they are most likely to respond outside normal working hours.
This gives social networkers a good indication of when best to post, and also where the most Facebook-friendly offices tend to be. News organisations, which are increasingly dependent on Facebook’s 1.6+ billion users for traffic, can also take note.